Go Green by Building a Sustainable Private Label Personal Care Brand

According to recent research, the market for sustainable private label personal care products is on the uptake. The driving force behind the switch from popular brands to private label brands is the Millennial buyer. They are the people currently between 25 and 40 years old, consciously aware of the state of our planet and moving from the “do no harm” mindset to the “improve the environment” mindset. This phenomenon has led to more than 4% growth in the private label segment between 2012 and 2018. What’s more, researchers have proved that, based on consumer preferences, the market is ready for even further growth. In densely populated and fast-paced niches such as the beauty and personal care industry, it is very important for companies to be flexible and in step with current trends if they want to stay on top of their game.

Even big retailers like Sephora and Amazon are investing more and more resources in researching sustainable cosmetic solutions and pushing a wide range of private label personal care brands on the market. The good news? Building your own eco-friendly private label personal care brand is not that difficult anymore and, depending on your goals, it may not require a big investment at first.


The first step to take…

Is to think very carefully about what your future consumers need and how you can provide it to them. The first step of every business journey is research. You can choose from a wide variety of personal care and beauty products and you need to research and determine which is best for your business.


  • Who are your buyers?
  • Do they prefer natural products, vegan, organic?
  • Are you targeting a certain ethnic group or maybe a specific skin problem?
  • What price range are your consumers able to afford?


These are all questions you need to answer before diving into the magical world of business and beauty.


What comes next…

Is creating your brand. A brand is not just a name. Many elements go into the creation of a brand that make it memorable and different – name, colors, slogan, logo. The final product should clearly communicate to your buyers what your brand stands for and what sets it apart from every other. This is what will eventually go on your products’ label and much like books and covers, consumers will first judge your product by its label. First impressions matter, especially in the world of marketing.


But now your journey truly begins…

After doing your homework with research and concept creation, comes the time for another research. A very important one. The research for a private label manufacturer.

You have decided what you want to create and who you want to buy it and here’s the final question of them all: Who is going to give life to your creation? Who is going to produce your dream and turn it into a reality, into an income? Well, research.

Many companies are offering private label manufacturing and many of them can be suitable for the goals you want to achieve. What’s more, a private label manufacturer is always very well informed about every development in their chosen industry and can guide you through the process of creating your care product line. They can help with ingredients and mixing, point out mistakes in your concept, and make suitable suggestions for the best outcome. The people working in private label personal care companies are often experienced chemists, marketers, business advisors.

A few key questions to consider when choosing a private label manufacturer are:


  • Do they offer packaging and labeling?
  • How quickly do they complete orders?
  • What is the minimum order amount?
  • What is the cost of manufacturing, packaging, and labeling your product?
  • Does it offer eco-friendly, biodegradable packaging?


If the company offers samples, then you may want to take advantage of the offer to ensure that the product is up to your quality standards before making a big order. In the world of trading, trust is one of the most important things a brand can gain from its buyers. So sampling and tweaking your product to perfection is a necessary step and every private label manufacturer understands this.


So, I’m ready to sell?

Well, congratulations on creating the best product you could ever imagine but it’s time to introduce your brand to the world now. In other words, it’s time to sell your personal care product.

Again, the choice of how to do it is yours. The two most important things to consider are cost and effectiveness. Some personal care products require specific temperature and storage conditions and all of them have a certain shelf life. You may choose to sell your products online through your website or social media account. Or you may choose a local retailer to cooperate with. There are different possibilities out there and when making that decision you have to consider how much it’s going to cost you to store your products and what is the most effective way to reach your customers.


The bottom line

Pandemic or not, the world of beauty and personal care never stops developing, and the search for sustainable eco-friendly solutions is on the rise. There is a niche in the market to be explored and cooperating with the right private label manufacturer can launch you into the world of successful business ownership. The expert team of Made by Nature Labs can be your trusted partner on the road to accomplishment.